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Privacy Policy

Last Updated: 

AuraPet (“AuraPet,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase our products, interact with our services, or otherwise engage with AuraPet (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described below.


1. What Personal Information We Collect

The personal information we collect depends on how you interact with us.

A. Information You Provide to Us

When you interact with AuraPet, you may voluntarily provide personal information, including but not limited to:

  • Identity & Contact Information: name, email address, phone number

  • Order & Transaction Information: shipping and billing address, products purchased, order history, delivery details, returns

  • Account Information: username, password, preferences (if you create an account)

  • Customer Support Communications: emails, messages, inquiries, feedback, and any information you choose to share when contacting us

  • Marketing Preferences: newsletter sign-ups or promotional opt-ins

Payment details are processed securely by third-party payment processors. AuraPet does not store full credit card numbers.


B. Information We Collect Automatically

When you browse or use our website, we automatically collect certain information through cookies and similar technologies, including:

  • Device & Technical Data: IP address, browser type, device identifiers, operating system

  • Usage Data: pages visited, time spent on pages, referring URLs, navigation paths

  • Approximate Location Data: general geographic location inferred from your IP address (e.g., city or province level)

This information helps us understand how visitors use our website and improve our Services.


C. Information from Third Parties

We may receive limited information from third parties that support our operations, such as:

  • E-commerce platforms (order confirmations, fulfillment status)

  • Payment processors (payment verification)

  • Shipping carriers (delivery updates)

  • Analytics and advertising providers (performance metrics and insights, where permitted by law)


2. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To process and fulfill orders, including payment processing, shipping, returns, and customer notifications

  • To provide customer support and respond to inquiries

  • To manage user accounts and preferences

  • To operate, maintain, and improve our website and Services

  • To analyze usage trends and performance

  • To send transactional or service-related communications, such as order confirmations or policy updates

  • To send marketing communications, where permitted by law or with your consent

  • To prevent fraud, ensure security, and protect our business and customers

  • To comply with legal and regulatory obligations


3. Consent

How We Obtain Consent

By providing your personal information to complete a transaction, create an account, contact us, or subscribe to our communications, you consent to our collection and use of your information for those specific purposes.

If we request your information for a secondary purpose (such as marketing), we will obtain your express consent or provide you with the ability to opt out.

Withdrawing Consent

You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us at aurapet.brand@gmail.com.
Withdrawing consent may affect our ability to provide certain Services.


4. Marketing Communications

If you opt in to receive marketing communications from AuraPet, we may send you emails about new products, promotions, and updates.

  • You may unsubscribe at any time by clicking the “Unsubscribe” link in our emails or by contacting us directly.

  • Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders or account.

AuraPet does not offer SMS or text-message marketing programs.


5. Disclosure of Personal Information

We do not sell your personal information. We may disclose your information only in the following circumstances:

A. Service Providers

We may share personal information with trusted third-party service providers who assist us with:

  • Website hosting and e-commerce operations

  • Payment processing

  • Order fulfillment and shipping

  • Analytics and performance monitoring

  • Email communications

These providers are authorized to use your information only as necessary to perform services on our behalf and are required to protect it.


B. Legal & Regulatory Requirements

We may disclose personal information if required to do so by law, regulation, court order, or governmental request, or if necessary to protect our legal rights, customers, or public safety.


C. Business Transactions

In the event of a merger, acquisition, restructuring, or sale of all or part of AuraPet’s business or assets, personal information may be transferred as part of that transaction.


6. Cookies and Tracking Technologies

AuraPet uses cookies and similar technologies to:

  • Enable core website functionality (cart, checkout, security)

  • Remember preferences

  • Analyze website traffic and usage

  • Improve user experience and performance

Managing Cookies

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website, including checkout and cart functionality.


7. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any personal information.


8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.


9. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy

  • Provide our Services

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes and enforce agreements

When personal information is no longer required, it is securely deleted or anonymized.


10. Children’s Privacy

AuraPet’s Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority as defined by applicable Canadian law. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.


11. International Data Transfers

AuraPet is based in Canada. Your personal information may be processed or stored in Canada or in other jurisdictions where our service providers operate. In such cases, we take reasonable steps to ensure appropriate data protection safeguards are in place, in accordance with applicable laws.


12. Your Privacy Rights (Canada)

Under Canadian privacy laws (including PIPEDA), you may have the right to:

  • Access your personal information

  • Request corrections to inaccurate information

  • Withdraw consent (subject to legal limitations)

  • Ask questions about our privacy practices

To exercise your rights, please contact us using the information below.


13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting to our website. We encourage you to review this Policy periodically.


14. Contact Information

If you have questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact us:

Email: aurapet.barand@gmail.com
Business Address: QC, Canada

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